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About the brand BLVCK LIMIT

BLVCK LIMIT is about clarity, simplicity, and the choice to be yourself.

We create clothing stripped of excess — just form, texture, and intent.

Chosen by those who move with feeling, not with trends.

Our aesthetic: black as a statement, silence as presence, and style that speaks for itself.

Black Limit – young and very ambitious Ukrainian brand founded in 2013. The lack of varied colors and extra details, minimalistic, but at the same time inventive design, which will not allow you to blend into the crowd – is what distinguishes clothes Black Limit from brands in pursuit of short-term trends.

"Stand out from the crowd" – the motto of a couple of young designers who create bold, but not dictating you are absolutely no rules design. Freedom of expression prevails over fashion trends, and Black Limit, you can create your individual style, forgetting about conventions.

Unusual silhouettes and restrained colors leave maximum freedom to ensure that everyone was able to create a unique image. Here you will find everything from basic things for capsule wardrobe to bold printovannye models. But absolutely all the clothes and accessories are a unified concept and a unified vision of how to look fashion for modern people.

First what the brand managed to win the love of the audience are long gowns that have become the hallmark of Black Limit, and from which designers are not going to abandon, by creating new variations of this already iconic model. Keeping true to their original concept, something the brand is going to meet the fans and today is no longer confined to the austere color scheme, constantly adding new colors to their collection.

Original design – not only what are you working on the Black Limit. Perfect cut and high quality, comfortable materials – all of which you will not find in the mass market, it becomes accessible to everyone. Used for sewing 100% cotton, and where necessary in combination with synthetic materials that provide durability and comfort when worn.

Interview with the creators of the brand

Ната и Александр Маерс - основатели бренда Black Limit.

How did you come up with the idea of creating your own brand?

Alexander: Initially, we only released a small clothing line in 2013. But very quickly saw that the market there is a huge demand for Ukrainian designers, I realized that I had to fill this niche.

Nathan: the First time we made very small batches – 30 units of each model. Then it was hard to imagine that very soon we will have a private showroom in the heart of the capital.

You immediately had a clear vision of what and who you want to do?

Alexander: Yes, as a General concept was actually from her and came to the conclusion that I want to make clothes not only for themselves. But initially it was only men's clothes, then it seemed that among this audience, our designs will resonate.

Alexander: Very quickly it turned out that the demand is there among the girls, so we started to sew the model smaller. And eventually the design became more universal. The clothes we create now – it's basically unisex. You can buy men's t-shirt from the collection and wear it, for example, as a dress, although the division into things for boys and girls, we have all the same.

Nathan: the First purely female line BLVCK LIMIT SHE was a kind of experiment for us, but we got very good feedback, so he continued to work in this direction. I think we will not go all the way from the unisex, but such lines also are actively developing.

Today, our fashion market is booming Ukrainian brands. There is something that distinguishes your design and approach to clothes?

Alexander: Perhaps the first things that made our brand recognizable – it's a long mantle, which then become active to produce other designers. The Black Limit quite a lot the asymmetrical cut, the structural elements of the clothes we use as part of its design. But we combine these techniques with some trendy trends with street fashion. Hence there is a very original solutions which allow you to create a recognizable design.

How do you see the development of their brand in the near future?

Nathan: our Plans are global, but so far I can only say that we are preparing a new collection that I think will be for us and for our fans new an important new stage in the development.

How did you come up with the idea of creating your own brand?

Alexander: Initially, we only released a small clothing line in 2013. But very quickly saw that the market there is a huge demand for Ukrainian designers, I realized that I had to fill this niche.

Nathan: the First time we made very small batches – 30 units of each model. Then it was hard to imagine that very soon we will have a private showroom in the heart of the capital.

You immediately had a clear vision of what and who you want to do?

Alexander: Yes, as a General concept was actually from her and came to the conclusion that I want to make clothes not only for themselves. But initially it was only men's clothes, then it seemed that among this audience, our designs will resonate.

Alexander: Yes, but very quickly it turned out that the demand is there among the girls, so we started to sew the model smaller. And eventually the design became more universal. The clothes we create now – it's basically unisex. You can buy men's t-shirt from the collection and wear it, for example, as a dress, although the division into things for boys and girls, we have all the same.

Nathan: the First purely female line BLVCK LIMIT SHE was a kind of experiment for us, but we got very good feedback, so he continued to work in this direction. I think we will not go all the way from the unisex, but such lines also are actively developing.

Today, our fashion market is booming Ukrainian brands. There is something that distinguishes your design and approach to clothes?

Alexander: Perhaps the first things that made our brand recognizable – it's a long mantle, which then become active to produce other designers. The Black Limit quite a lot the asymmetrical cut, the structural elements of the clothes we use as part of its design. But we combine these techniques with some trendy trends with street fashion. Hence there is a very original solutions which allow you to create a recognizable design.

How do you see the development of their brand in the near future?

Nathan: our Plans are global, but so far I can only say that we are preparing a new collection that I think will be for us and for our fans new an important new stage in the development.

Brand shopping point

Шоурум в Киеве.

Create your unique image, you can in the showroom of the brand, located in the heart of Kiev. You can see three halls exclusive men's and women's clothing and accessories, but if you live in another city or country – we are waiting for you in branded online store blvcklimit.ua.

To order clothes Black Limit can be anywhere in the world. All new collections and actual sales is always available on the website. Order, join our loyalty program and create your unique style with us.

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